Video has become one of the fundamental tools for advertising your Brand. Here is some information and the number one tip for those who want to work with moving image sequences. The tools available to the video world are many and what to use depends on your technical skills and the time you have available. You can divide them into three large families:
- linear editing
- non-linear editing
- automatic tools
Linear video editing
Linear editing tools are those programs like moviemakers and Movies that allow you to insert a single video/photo layer, a single text layer, and a single audio layer. It may seem simplistic to you, but it is better for those unfamiliar with the editing technique to start from something simple. Limiting one’s “creative possibilities” sometimes helps create simple but high-quality works.
Non-linear editing tools allow you to use multiple layers and superimpose. Anyone who has experience with the linear technique can start using these tools but will still need a manual. Those who are used to the interface of other Adobe programs such as Photoshop or Illustrator will have less difficulty with Premiere.
The automatic tools available have become so many, and most allow you to make short videos and insert standard effects. The most recent Android has programs that, in addition to the possibility of linear editing, allow you to automate the image composition procedure. On the other hand, you upload photos of a particular event to “Photos” of the Google Cloud from a mobile phone. They will be automatically collected in an album and mounted by Google in sequence.
Tips for video editing
The tool to use is decided by four factors: budget, skills, time available, and the message conveyed.
Carefully evaluate your financial resources and when to finish the job to understand if you can invest time to enrich your skills or if it is smarter to rely on a simple tool. The message to be transmitted must be very clear and, under great conditions, the choice of instrumentation. However, you will discuss this at length in the next council.
Video editing techniques
There are numerous video editing techniques, and all of them can be corrected according to the final need of the video. Among the main ones is the “take,” which usually wants to identify a specific shot differentiated only for small details. Therefore, the takes are variants of shots to be used and chosen during editing.
Traditional cutting point
The cut wants to give the sensation of a change of time, space, or perspective; making a cut point means giving the viewer a concrete perception of change. Although the video viewer should not perceive it, it must not be completely invisible.
The traditional or base trim point joins two clips by connecting the last frame of one to the next; it is the most common one, and unlike others, it has a very basic approach without arousing feelings.
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Fade in and out
The fading technique, in and out, is quite simple to explain and is certainly quite clear from the name itself; fading causes one clip to vanish into another. Among the most common examples is the passage of time, for example, from one day to another or the passage of sleep.
In addition to evaluating the type of video chosen, it is important to evaluate the target. Who will see the video will have a different approach, and it is essential to keep this in mind. Furthermore, an aspect not to be overlooked is the care of the audio, which must be consistent, of excellent quality, and well-balanced.